Center for Food Marketing, Saint Joseph's University
 

RECENT NEWS


CFM Hosts Ferrero Germany Management Team

June 1-8, 2007

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The Center implemented a seven-day program for the German division

of Ferrero, a global chocolate and confectionary producer, in June 2007. 

This program, entitled Winning the Global Challenge, was attended by about 25 middle-senior managers and included a study tour to the San Diego/Los Angeles markets and a week-long

professional development program at Saint Joseph’s University.

 

 

Dr. Steven Porth, Associate Dean of HSB,

presents to Ferrero attendees.

 

Ferrero Germany has partnered with the Center for Food Marketing for 14 years in developing customized professional development programs for its management team.

 

    Above: Dr. Michael Solomon, Marketing Professor,

addresses Ferrero management.

 

 

Attendees enjoyed lunch

outside Mandeville Hall.

Pictured above:  

Bob Higgins, Executive Director,

Presents a certificate of completion

to two of the program participants.


 

Pictured to the left: Dr. Richard George

presenting to the Ferrero Germany

management team.

 

 

To find more information about Ferrero, visit http://www.ferrerousa.com/.



CFM provides professional development for members of the

Private Label Manufacturers Association (PLMA)

June 11-14, 2007

 

The Center for Food Marketing hosted a four-day Executive Education program in June 2007 for the Private Label Manufacturers Association.  This program was attended by approximately 60 members of the association and consists of three incremental tiers, conducted concurrently: Core (tactical), Advanced (leadership), and Retail Colloquy (strategic).    Attendees included private label manufacturers and retailers.

 

Topics included:

CORE Curriculum:

 
  • History of Store Brands
  • The Retail Landscape
  • Brand Management
  • Supply Chain
  •  

     

    ADVANCED Curriculum:

     

    • Strategic Planning
    • Leadership Development
    • Store Brand Tactics
    • Retail Case Study
    • Focus Group Observation
    • Marketing Private Label and Collaborative Selling

       

    RETAIL COLLOQUY:

     

    • Change Management:Working with Innovation
    • Discussion and collaboration executives in the private label industry

     

     

     

    Below:  Various pictures of program events, including members of the PLMA and CFM, who collaborated to develop a successful comprehensive professional development program.

     

     

     

    PLMA staff members

     

     

     

     

    Members of CFM and SJU staff helped make the event a success.

     

     

     

     

    Dr. Nancy Childs, Chair of the Food Marketing  Department, addresses the attendees at dinner.

     

     

     

     

     

    Members of PLMA enjoy cocktail hour before dinner at McShain Hall.

     

     

     

     

    Dr. John Lord entertains attendees with baseball trivia and stories at the dinner for attendees.

     

     

     

    For more information regarding the PLMA, visit http://www.plma.com/.


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