The 5 Major courses include:
FMK 2021 |
Overview of the Global Food Industry |
| FMK 2051 |
Food Marketing Research |
| FMK 2061 |
Understanding Food Customers and Consumers |
| FMK 2081 |
Food Marketing Communication |
| FMK 2121 |
Food Marketing Strategy |
| Plus any two FMK 2xxx Courses (Upper Division Food Marketing Courses) |
Upper Division (2 Courses) :
A student may opt to take any 2 upper division courses, with no specified track. Alternatively, a student may opt to follow a track. Each track requires 3 courses from the list below. This means that a student will need to use 1 free elective to complete a track. Tracks will be shown on the student’s transcript, but students must complete a “track application.”
International Food Marketing
Retail and Supply Chain Management
Sales and Brand Management
Upper division courses
| FMK 2031 |
Foodservice Marketing |
FMK 2041 |
Brand Strategy |
| FMK 2071 |
Food Retailing |
| FMK 2091 |
New Product Development |
| FMK 2111 |
Food Distribution and Logistics |
| FMK 2131 |
International Food Marketing |
| FMK 2141 |
Globalization and Food Policy |
| FMK 2151 |
International Food Marketing Study Tour |
| FMK 2171 |
Food and the Poor *SERVICE LEARNING COURSE |
| FMK 2231 |
Retail Promotional Strategy |
| FMK 2241 |
Selling Skills and Fact-Based Decision Making |
| FMK 2251 |
Sales Management |
| FMK 2271 |
Future Issues in "International Food Marketing" |
| FMK 2281 |
Future Issues in "Food Retailing and Supply Chain " |
| FMK 2291 |
Future Issues in "Sales and Brand Management " |
Track - eligible courses
International
FMK - FMK 2131, FMK 2141, FMK 2151, FMK 2271
Retail and Supply Chain Mgt. -
FMK 2031, FMK 2071, FMK 2111, FMK 2231, FMK 2281
Sales and Brand Mgt. -
FMK 2041, FMK 2091, FMK 2231, FMK 2241, FMK 2251, FMK 2291
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